The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ because they are riding the peak of mobile and online shopping. Actually, these disruptive technologies are set to create revolution in the retail sector. Amongst all these new tech developments, image recognition offers been mapped out as the emerging technology which has the potential to create the highest impact on sales.
With image acknowledgement technology mobile apps, systems and additional software can identify consumers from their facial features. In fact, this technology may also be used to identify different objects predicated on their features. Because of this the entire globe has turned into a shop windows for the buyers where they are able to find direct link from the images of products published on a billboard or in journals taking them to the web site or physical area of a retailer. Consumers might have more personal pricing tool software experience with this technology since it allows systems and software to respond to an individual. This allows the buyers to find along with scan their desired products quickly and quickly, which in turn, help bridge the gap between on-line stores and physical stores. The technology enables the devices and/ or website to become intuitive plus they react within an engaging way with the consumers. Actually, image recognition technology gets the potential to become an authentic driving push for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their products. They are able to enjoy a fully personalized mobile or on the web retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and interact with products. And all these can be carried out by just scanning the image on their smartphone or tablet. Several brands are already using this technology because of their online and mobile customers to make item searching more interactive and faster. Generally, most of such applications allow buyers to snap a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the effect is created to the consumers.
With such technologies merchants will have enormous opportunities; however, the benefits of these systems are however to be realized completely. In line with the recent market developments the experts have opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales too will be substantial up, thanks to these technologies. Image acknowledgement technology also makes on the web transactions safer by enhancing the security perspective of on the web or mobile payme.